Graphic Design
3AM Technologies Social Graphics
Designing socials for 3am Technologies presented many fun challenges. First, while working within a style guide or with specific brand assets is very typical in this industry; 3AM Technologies has multiple sub-brands within itself, like ServeRx and SimServeRx, all of which have to be represented correctly and yet tided together seamlessly.
Another problem we faced was insuring the brand came across fun and energetic. The client wanted graphics that would be fun to look at and grab viewers attention, all while not sacrificing on professionalism. Since working with their brand one of the simplest changes we’ve made is the addition of the gradient through many of their graphics. While not a big change, it effectively ties the bold orange and blue colors in their brand together smoothly, while maintaining the big impact. Plus it gives us something different from our competitors to be using in our brand. A lot of time in design work it only takes little changes to keep a brand fresh.
Lowlands Logo Design
I worked with a new business owner to create a logo design to fit her brand. It was important to her that the focus be on the name of the business, because she wanted to call back to her heritage. I also wanted to highlight her emphases on nature and natural healing. Together we went through many options and a few revision for her logo until we settled on what you see above.
As a Chiropractic maintaining a professional look was critical, but she wanted to avoid a medical feeling, which posed a unique challenge. I focused on highlighting a natural and welcoming feeling, and was especially glad when she said, it was just like what she had pictured while in school. Being able to create a logo that the client felt represented her well, made this a wonderful project to work on.